Media Planning and Buying

Enabling only high intent consumer media channels & skipping the experimental spends as we’ve tested those.

MEDIA PLANNING :

Crucial Media Learnings : We’d happily pass on all our learnings of different emerging media performances & what they enable for you as a brand in terms of expected kpi’s like reach/engagement/industry standard cac’s of a specific media channel & its performance based on our past campaign executions.
Strategic Reach & Targeting : We only focus on revenue-generating activations by engaging primarily with “inmarket audience/high-intent audience/look-a-like audience”

MEDIA BUYING :

Media Buying : Effective budgeting & minimising wasteful experimental spending : functioning as an extended marketing arm, we help you skip the experimental spends & for the most part focus on revenue/salesled activations to ensure better campaign economics.simply put optimised “cac”